provide the audience with deeper insight into housing market through targeted digital marketing
April 2021 - Aug 2021
Interface Design, Branding, Marketing Material
Adobe Illustrator
As a member of the marketing team, I played a key role in increasing engagement and raising awareness of our events by utilizing the WeChat official account. Specifically, I was responsible for designing a variety of posters related to real estate advertising campaigns.
Takeaways: Through this experience, I gained valuable insights into the best practices for designing effective marketing materials on WeChat, such as the importance of incorporating call-to-action (CTA) messaging, using high-quality visuals, and maintaining consistent branding throughout all materials. Additionally, I developed my project management skills by ensuring that all posters were delivered on time and aligned with the overall marketing strategy.
As a visual designer for the marketing team, I was also tasked with redesigning several WeChat official accounts to better serve the rejuvenated housing content audience. My approach involved incorporating a sleek and modern design that would appeal to the younger generation, while still retaining traditional elements to attract older readers.
To achieve this, I worked closely with the marketing team to identify the key audience preferences and design trends. I then utilized my graphic design skills to create visually appealing layouts that featured a minimalist design with clean lines and bold typography. To cater to the traditional audience, I also incorporated classic color schemes and traditional Chinese characters into the design.
Overall, my efforts in redesigning the WeChat official accounts contributed to increased engagement and appeal to a wider audience. This experience provided me with valuable skills in graphic design, project management, and audience analysis that I can utilize in future marketing and design roles.